Industry
Marketing
Client
Lowi
Service
Social media content
Date
January 2021
In a world full of tangled rates, grandiose messages, and digital posturing, Lowi keeps things simple: if it's good and simple, it's twice as Lowi.
That’s how 'Así de simple' was born — a campaign where weekly animated content on social media became the brand’s most honest, ironic, and lovable voice. The style? 100% Lowi: minimalist, sincere, and sprinkled with that kind of humor as real as the ham in your lunchbox.
'Así de simple' is more than just a tagline — it’s a visual manifesto. A series of animations where creativity doesn’t overthink, but it does speak volumes. Every week, three animated pieces featuring Juanjo Sáez’s unmistakable illustrations bring truth, closeness, and plenty of laughs to Lowi’s feed.
'Así de simple' is a campaign that doesn’t need to shout to stand out. Because when your illustrations speak for themselves, your animations hit the cultural sweet spot, and your brand voice never takes itself too seriously, you don't need anything else to do, you just need to be Lowi.