Industry
Marketing
Client
Six A Lab
Service
AI Content
Date
August 2025
We’ve always been told that to make cinema, advertising, or large-scale productions you needed the same things: cameras, lights, actors, locations, permits, weeks of shooting, and months of editing. It was a long, expensive path reserved for just a few.
But… what happens when all of that disappears and only the essential remains?
SIX decided to test this future that is already emerging: could we create a burger commercial that looks as if it came out of a top production house, using nothing but AI and prompts?
Every frame was generated through AI.
Sets became prompts.
Actors were imagined.
Lighting was not captured, but described.
Creativity isn't a department, it's a laboratory. A place where anything is possible, where brands can dare to experiment, where AI is not the end, but the catalyst. Today it was a burger, tomorrow it could be a car, a perfume, a series, a music video, the playing field is infinite.
And the best part is that it’s available to anyone willing to ask: what if I imagine it with AI?