Industry
Marketing
Client
Colacao
Service
Motion Graphics
Date
September 2022
"Educand contra el Bullying" is an ambitious Corporate Social Responsibility initiative led by the ColaCao Foundation. Its main objective is to fight against school bullying, raise social awareness about the scale of this problem, and, crucially, provide practical, evidence-based tools to parents for the prevention and action against situations of bullying and cyberbullying.
The project is positioned as a high-quality, credible resource for families, aligning the ColaCao brand with a deep social commitment relevant to its core target audience.
Despite increasing awareness, many parents and educators feel helpless when trying to identify, prevent, or manage school bullying. There is an urgent need for reliable, accessible, and empathetic information.
Everything created from scratch, without a single human in front of the lens or behind the mic. This project doesn’t just use artificial intelligence—it becomes the artist, the designer, the creative director, the stylist, and the band. All in one. And it does so with a bold statement: if fashion feeds on the wild, what happens when the wild takes the spotlight?
HUMAN BEHAVIOUR doesn’t scream. It doesn’t point fingers, It just walks.
With poise, with irony, with rage hidden beneath a (fake?) fur coat. And while the cameras flash and the front row claps, the question lingers: who's dressing who and at what cost?
