IKEA decided to elevate the live shopping experience by creating Laia, a virtual host powered by AI. But Laia is not just an avatar; she is the friendly and dynamic face that brings the swedish brand closer to thousands of homes in an engaging, interactive, and surprisingly human manner.

Featuring a warm and inviting visual design aligned with IKEA's core values, Laia captivated audiences with her natural charm, charisma, and seamless interaction. Her ability to showcase products, answer real-time questions, and boost audience engagement during live events transformed the traditional shopping concept into an immersive, memorable, and unique experience.

Born from the synergy of technological innovation and strategic creativity, Laia not only drew larger audiences to virtual events but also reinforced the emotional connection between IKEA and its customers.

Laia stands as a vivid example of how artificial intelligence can leave its mark and revolutionize digital storytelling, proving that when technology is blended with creativity and empathy, brands can speak directly to the hearts of their consumers.