What happens when you put together a crew of creatives, lightning-fast designers, copywriters with Messi-level precision, a mountain of pizza, cold beers, and every single LaLiga match playing live?

You get this: Vodafone Fútbol Center, a real time marketing experiment where football and ideas played on the same team.

Every weekend, our war room came alive. A creative locker room with the energy of a Champions League final. Goal screams, memes flying, designs born between beers and corner kicks. We were primed to intercept any genius play, viral blooper, or spicy hot take blowing up on Twitter. If football fans were talking, we were already answering.